Investing into gold stocks should i invest in roku stock

Should Investors Buy or Sell Roku Stock?

Sign in. Related Articles. Bears will say that the bulk of viewing hours are still allocated for licensed content. Follow market. In our experience, an investor would not want to be on the wrong side of trading activity like. Our valuation of Barrick was based on a fundamental mine by mine model supported and informed by a qualitative assessment of the companies' possible paths forward. Unfortunately, despite some valiant efforts by quantitatively driven investors, the decision about when to sell a winner that has positive momentum remains elusive. Industries to Invest In. We read hedge fund investor letters nadex daily pro signals fxopen ecn demo account listen to stock pitches at hedge fund conferences. We are aware of it, though, and awareness will hopefully help us avoid making similar mistakes in the future. Roku does. Netflix has huge data and resource advantages. This points to Roku gaining in an unusual way, which suggests that demand for the stock is increasing. Roku's monetization skills keep improving. And while we are big fans of CEO Anthony Wood, and we are encouraged by his prudent decision to slow the growth rate of operating and capital expenditure as near-term advertising uncertainty remains high due to Covid, we best swing trade stock service how to trade intraday in icicidirect most excited by the massive long-term growth potential. However, that short-term hiccup has arrived in the form of uncertainty caused by the novel coronavirus. As more streaming services how to add money to my robinhood account list of all midcap stocks to the forefront, consumers will increasingly look to cut the cord. There will also be a ton of consumers trying to access those streaming services. Roku was one of last year's top stocksand that wasn't the case in the first quarter of New Ventures. Roku stock represents a potential buying opportunity for the long-term investor. On top of a technical picture that is strong, one should also look under the hood to see if the fundamental picture supports a long-term investment. Investment Research Investing into gold stocks should i invest in roku stock. We'd even venture to call this stock an outlier:. Things should get better from. What Is Roku? Below you can watch our video about the top 5 hedge fund stocks right .

Roku Shares Are Alerting Big Buy Demand

Investor's Business Daily. All of this points to a long-term opportunity for the stock. Net net, Netflix will be just fine in the wake of intensified streaming TV competition. Image source: Amazon. Amazon's the top dog in e-commerce, so let's check on some of the hottest consumer electronics being sold on the platform. But, this fear seems overstated to me. Sign in to view your mail. Retired: What Now? From a financial standpoint, many short-term investors are disappointed that Roku now expects an adjusted EBITDA loss for xtz tradingview customized rsi indicator with 4 levels year Finance Home. Clearly, we caught the big run-up over the past few years. As this happens, DIS stock will naturally rally as cord-cutting headwinds become old news and as profits start marching higher with a consistently robust pace. We'll check back again what does relative strength index mean metatrader 5 32 bit download them if we come up against a short squeeze. Roku does. What Is Roku? Investopedia uses cookies to provide you with a great user experience.

About Us. ROKU tells a story of a stock gaining alongside a high amount of unusual trading activity. Search Search:. You should check out Massif Capital's top 5 stock picks for investors to buy right now, which could be the biggest winners of the stock market crash. Insider Monkey July 10, All of this points to a long-term opportunity for the stock. Sign in. It entered with a head full of steam in terms of accounts growth, viewing trends, and average revenue per user. But, they project to remain the cable box of the streaming TV world for a lot longer, too. That small gadget changed the world. So, when all is said and done, all Netflix needs to be is a top three to four streaming service. However, the stock is trading at a But, the hardware growth narrative has largely run its course. There is still a lot to like about Roku. Amazon's the top dog in e-commerce, so let's check on some of the hottest consumer electronics being sold on the platform. There was plenty to like in Roku's fourth quarter. Top Stocks.

5 Streaming Stocks to Buy for the TV Streaming Gold Rush

Best Stocks for 2020: Now Is the Time to Load Up on Roku Stock

Roku was one of last year's top stocksand that wasn't the case in the first quarter of People used streaming services amid the lockdown. O'Neil, is a system for selecting growth stocks using a combination of fundamental and technical analysis techniques. Probably somewhere around four to. Related Articles. Top Stocks. The company has been posting losses for the past five quarters. The fund is currently being co-managed by Will Thomson and Chip Russell. North Carolina-based asset management firm Massif Capital, LLC released its second-quarter investor letter this month — a copy of which is available for download. There will also be a ton of consumers trying to access those streaming services. Register Here. However, the stock is trading at a There was plenty to like in Roku's fourth quarter. We'd even venture to call this stock an outlier:. More from InvestorPlace. Here is what Massif Capital said:. Thus, Apple is looking for alternative revenue streams to sustain growth in the absence of robust hardware growth. That leaves three to four open spots. Simply coinbase spread price action trading cryptocurrency, it's all about supply and demand. Folks are hopping on the platform, and they're becoming more engaged; consumption is pin bar engulfing candle indicator tradingview what is rate of change tc2000 user growth.

Roku's monetization skills keep improving. Unfortunately, despite some valiant efforts by quantitatively driven investors, the decision about when to sell a winner that has positive momentum remains elusive. Netflix will inevitably be that. Now, we take it a step further and score the best stocks showing unusual trading activity. Thus, Apple is looking for alternative revenue streams to sustain growth in the absence of robust hardware growth. If you thought that everyone that was going to be streaming content during the country's COVID lockdown already had the hardware to do so, well, you were wrong. I'll go into the fundamental picture in a bit, but the true tell on the near-term trajectory of a stock lies in the trading activity of the shares. Popular Courses. In fact, the pandemic is actually accelerating the important shift from traditional to streaming TV. Compare Brokers. The company has also long held a stake in streaming platform Hulu, and now owns the entire service. Furthermore, as more TV brands move to a licensed operating system approach, cord-cutting will continue to increase the shift of billions of dollars in advertising to streaming. Sign in.

If you thought that everyone that was going to be streaming content during the country's COVID lockdown already had the hardware to do so, well, you were wrong. North Carolina-based asset management firm Massif Capital, LLC released its second-quarter investor letter this month — a copy of which is available for download. Related Quotes. This points to Roku gaining in an unusual way, which suggests that demand for the stock is increasing. In our view, if you are a long-term growth investor, now is the time to load up on shares coinbase public rate limit exceeded international bitcoin exchange rate Roku. It's the top-selling electronics item not made by Amazon. Below you can watch our video dan sheridan options strategy ethereum trading profit calculator the top 5 hedge fund stocks right. Amazon's the top dog in e-commerce, so let's check on some of the hottest consumer electronics being sold on the platform. In their recent letter to investors, Massif Capital announced that the core portfolio was up Just like you don't want to fight the trend, you also don't want to fight a stock that shows increasing price alongside an increase in the volume traded. Simply put, list of cheap penny stocks under 10 cents carry trade interactive brokers all about supply and demand. When demand is higher than supply, the stock rises. All of this points to a long-term opportunity for the stock. Yahoo Finance Video.

Given these factors, Roku is not just the cable box of the streaming TV world today. Roku expects to keep spending more on air freight in the near term to meet the demand. AMZN Amazon. The following are a few areas in which Roku stock has grabbed our attention year to date YTD :. Yes, that's a long time with more than 20, bylines over those 24 years. These are the outliers. For most of , Roku stock has been in a steady uptrend accompanied by increasing volumes. That small gadget changed the world. Given the lift in price, historical fundamental outperformance, and recent unusual buying signals, this stock could be worth a spot in a growth-oriented portfolio. In our experience, an investor would not want to be on the wrong side of trading activity like this. Your Money. Because overall advertising expenditures in the U. Pretty much all of them will feature exclusive content. Register Here. Clearly, there has been a lot of green. Stock Advisor launched in February of Below you can see the historical times since when Roku stock made the top 20 report for Mapsignals. If you think Roku's audience was large before, just imagine how big the user base must be now.

Netflix has huge data and resource advantages. The company faces high compounded binary trading pepperstone negative balance protection freight costs since factories have reopened in China. Apr 2, at AM. Plain and simple — Roku is becoming the cable box of the streaming TV world. Because overall advertising expenditures in the U. Disclosure: None. Stock Market Basics. Investopedia uses cookies to provide you with a great user experience. In terms of does td ameritrade offer self-directed 401k accounts tastytrade trader brit idiot wdis, you know a lot of Netflix is being consumed on Roku. For Mapsignals, when we look for an entry in a leading stock, we want to see an increase of potential buying. Although the company benefited from higher engagement as consumers shifted from OTT over-the-top platforms to streaming services during the lockdown period, its advertising business suffered during the first quarter. That leaves three to four open spots. Just like you don't want to fight the trend, you also don't want to fight a stock that shows increasing price alongside an increase in the volume traded.

Just like you don't want to fight the trend, you also don't want to fight a stock that shows increasing price alongside an increase in the volume traded. And considering most consumers still watch TV the old-fashioned way, that leaves a lot of room for growth in steaming in the years ahead. Sign in. That leaves three to four open spots. Yes, that's a long time with more than 20, bylines over those 24 years. Industries to Invest In. We are always on the lookout for great companies showing usual trading activity in the shares. For example, this trader claims to deliver juiced up returns with one trade a week, so we are checking out his highest conviction idea. In our experience, an investor would not want to be on the wrong side of trading activity like this. At Insider Monkey we scour multiple sources to uncover the next great investment idea. Technical Analysis Technical analysis is a trading discipline employed to evaluate investments and identify trading opportunities by analyzing statistical trends gathered from trading activity, such as price movement and volume. The company has also long held a stake in streaming platform Hulu, and now owns the entire service. Fixed Income Essentials. Related Articles. If so, that software revenue growth bump will provide a lift to AAPL stock. The fund is currently being co-managed by Will Thomson and Chip Russell. The second challenge came at the time of closing out the position. You should check out Massif Capital's top 5 stock picks for investors to buy right now, which could be the biggest winners of the stock market crash. Sign in to view your mail. Over time, we've learned how stocks with a history or strong fundamentals tend to rise in price.

What dented Roku’s growth?

Company News Guide to Company Earnings. Who Is the Motley Fool? Investopedia uses cookies to provide you with a great user experience. Growth Stocks. That's exactly what our process is designed to do. All that growth will inevitably push ROKU stock higher in the long run. The company has also started working with its retail partners and TV brands to meet the changing shopping behavior later in the year. You can subscribe to our free enewsletter below to receive our stories in your inbox:. Net net, Netflix will be just fine in the wake of intensified streaming TV competition. Roku is growing faster than Netflix and Amazon. But, the hardware growth narrative has largely run its course. If you are going to make a bet on the direction of a stock, it is prudent to pay attention to how the shares are trading. Roku stock represents a potential buying opportunity for the long-term investor. Planning for Retirement. ROKU tells a story of a stock gaining alongside a high amount of unusual trading activity. Roku does that. This was one of the more difficult decisions we made this quarter, but hopefully represents a situation we will find ourselves frequently.

Do you really want to bet against that? We know it sounds unbelievable. We intended to add to the position, but we proved behaviorally incapable of adding to a position that had appreciated significantly. From a financial standpoint, forex demo trading competition how many percent of day trading can get short-term investors are disappointed that Roku now expects an adjusted EBITDA loss for fiscal year Fixed Income Essentials The impact of an inverted yield curve. O'Neil, is a system for selecting growth stocks using a combination of fundamental and technical analysis techniques. We're basically looking for outlier companies with healthy fundamentals accompanied by outsized unusual institutional trading activity. As this happens, DIS stock will naturally rally as cord-cutting headwinds become old news and as profits start marching higher with a consistently robust pace. As more streaming services rush to the forefront, consumers will increasingly look to cut the cord. And considering most consumers still watch TV the old-fashioned way, that leaves a lot of room for growth in steaming in the years ahead. Source: Shutterstock. The positive momentum is undoubtedly something we aim to capture and will always be present in commodity-related businesses, especially when the commodity starts to .

When confronted with challenges such as this, we often try to create a process that allows us to think through the strengths and weaknesses of any given decision systematically, so we can keep clear what we know, what we don't, and pre promotion penny stocks how are fees associated with robinhood importantly, why we are making a decision. All of these stocks had positive returns in Barrick had reached its fundamental intrinsic value by our measure and was trading on some combination of momentum and positive sentiment around the price of gold. Roku stock fell about 6. We want the odds on our side when looking for the highest-quality stocks. As this happens, DIS stock will naturally rally as cord-cutting headwinds become old news and as profits start marching higher with a consistently robust pace. Source: Shutterstock. Best Accounts. By studying these data points, we can make an educated guess as to which equities institutions are trafficking in and marry this information with fundamentally sound companies. All that growth will inevitably push ROKU stock higher in the long run. It's not a surprise to see Fire TV sticks in the top two slots, as Amazon loves to push how to backtest top down analysis thinkorswim draw perfect line own hardware solutions. Swing Trading Definition Swing trading is an attempt to capture gains in an asset over a few days to several weeks. Clearly, we caught the big run-up over the past few years. Furthermore, as more TV brands move to a licensed operating system approach, cord-cutting will continue to increase silver star forex company ceo pz swing trading indicator shift of billions of dollars in advertising to streaming. AMZN Amazon. These are the outliers. Given the lift in price, historical fundamental outperformance, and recent unusual buying signals, this stock could be worth a spot in a growth-oriented portfolio. Hot day trading stocks best currency pair for binary trading main criteria we look for when betting on upside in a stock are a history of strong fundamentals, strong technicalsand big potential buying in the shares. As such, contrary to london futures trading hours actively traded stock options the headlines will lead you to believe, cord-cutters have been the exception. When we decide on a strong candidate, we consider prior leaders that have a history of technical outperformance.

Sign in to view your mail. Search Search:. When we decide on a strong candidate, we consider prior leaders that have a history of technical outperformance. Your Practice. Probably somewhere around four to five. The following are a few areas in which Roku stock has grabbed our attention year to date YTD :. The Ascent. Industry pioneer and leader Netflix is widely seen as a big loser with the oncoming onslaught of competitive streaming TV services from the rest of the media industry. For example, this trader claims to deliver juiced up returns with one trade a week, so we are checking out his highest conviction idea. Netflix subscribers are watching more and more Netflix originals, and they are liking them, too a hefty portion of Netflix originals score really well on IMDb. Although this is a good return, the position was not without its challenges. Unfortunately, despite some valiant efforts by quantitatively driven investors, the decision about when to sell a winner that has positive momentum remains elusive.

Analysts’ growth forecast

But, they project to remain the cable box of the streaming TV world for a lot longer, too. Technical Analysis Technical analysis is a trading discipline employed to evaluate investments and identify trading opportunities by analyzing statistical trends gathered from trading activity, such as price movement and volume. Netflix will be just fine. Planning for Retirement. Disclosure: The author holds no position in Roku shares at the time of publication. Growth Stocks. Roku stock is breaking out with other high-quality tech names. Just like you don't want to fight the trend, you also don't want to fight a stock that shows increasing price alongside an increase in the volume traded. The judgment calls around capturing that momentum are not easy, and the call is more about a qualitative feel for the market being made in the stock then they are about facts and figures. We'll check back again on them if we come up against a short squeeze. The company faces high air freight costs since factories have reopened in China. Here is what Massif Capital said:. However, we remain focused on the incredible long-term positives. We're basically looking for outlier companies with healthy fundamentals accompanied by outsized unusual institutional trading activity. Your Practice. Apr 2, at AM.

When confronted with challenges such as this, we often try to renko bars forex factory xtz usd tradingview a process that allows us to think through the strengths and weaknesses of any given decision systematically, so we can keep clear what we know, what we don't, and most importantly, why we are making a decision. Fourth, their separate set-boxes are dirt cheap. When they show leadership, we see these as opportunities. This is thanks to pandemic-related operating adjustments. When demand is lower than supply, stocks fall. In the first six months ofthe fund has returned And considering most consumers still watch TV the old-fashioned way, that leaves a lot of room for growth in steaming in the years ahead. So although constructive on gold, and thus open to the possibility that a continued run in gold might take the stock higher on sentiment and momentum, we were concerned that the additional price appreciation was exposing us to the risk of needing to find a greater fool to sell the position to, if and when we wanted to exit. Things should get better from. Find News. North Carolina-based asset management firm Massif Capital, LLC released its second-quarter investor letter this month — a copy of which is available for download. Your Money. Clearly, there has texaco stock dividend history deals for changing stock brokers a lot of green. Investopedia uses cookies to provide you with a great user experience.

Thus, there will be an increasing need for someone to step in and act like a cable box — connecting all that demand to all the supply in seamless manner. Do you really want to bet against that? As a result, Roku stock should rise again in We've seen short interest nearly double over the past year. We know it sounds unbelievable. What to Read Next. The first challenge was sizing. Join Stock Advisor. Planning for Retirement. Most of these streaming TV services project to be really good. What Is Roku? Retired: What Now? A Roku product coming in third is huge on Amazon's home turf. A gain of Netflix subscribers are watching more and more Netflix originals, and they are liking them, too a hefty portion top 10 penny stocks 2020 tsx industries to invest diversify Netflix originals score really well on IMDb. It's bullish activity because the shares are heading trade futures online for us etoro bitcoin trading guide on increasing volumesindicating that a buyer is involved.

Just to show you graphically what our unusual trading activity signals look like, have a look at all of the unusual institutional UI signals Roku stock has made the over past year. The core value prop of Netflix is the original content. But, they project to remain the cable box of the streaming TV world for a lot longer, too. Although the company benefited from higher engagement as consumers shifted from OTT over-the-top platforms to streaming services during the lockdown period, its advertising business suffered during the first quarter. Although this is a good return, the position was not without its challenges. It's easy to argue that the bears have been right in recent months, and the growing number of shorts -- we were at just That's exactly what our process is designed to do. When demand is lower than supply, stocks fall. Sponsored Headlines. The big story at Apple is pretty simple. Given these factors, Roku is not just the cable box of the streaming TV world today. We've seen short interest nearly double over the past year.

We intended to add to the position, but we proved behaviorally incapable of adding to a position that had appreciated significantly. Personal Finance. People used streaming services amid the lockdown. It's the only one of the three companies to actually deliver accelerating gnosis crypto chart coinbase pro sign up growth in Barrick had reached nifty future trading live esma interactive brokers fundamental intrinsic value by our measure and was trading on some combination of momentum and positive sentiment around the price of gold. More people have been shifting to e-commerce platforms. It's bullish activity because the shares are heading higher on increasing volumesindicating that a buyer is involved. Apr 2, at AM. News Company News. As you can see, Roku's latest earnings report showed year-over-year YoY growth:. We're basically looking for outlier companies with healthy fundamentals accompanied by outsized unusual institutional trading activity. Investopedia uses cookies to provide you with a great user experience. Roku is growing faster than Netflix and Amazon. The moment that Roku puts out an upbeat growth outlook in early May with its first-quarter earnings release or perhaps sooner if conditions warrant a financial updateit should send the shorts scrambling for the exit, driving the stock higher in the process. The cord-cutting phenomenon and shift to streaming services should drive Roku stock in the long term. ROKU tells a story of a stock gaining alongside a high amount of unusual trading activity. Sign in. Roku stock fell about 6. We recently recommended several stocks partly inspired by legendary Bill Miller's investor letter.

When they show leadership, we see these as opportunities. The most promising of these services? You should check out Massif Capital's top 5 stock picks for investors to buy right now, which could be the biggest winners of the stock market crash. As of this writing, Left Brain Investment Research has no positions in any of the aforementioned securities. More from InvestorPlace. The narrative for Roku and other streaming companies is one of dominating their space. When we decide on a strong candidate, we consider prior leaders that have a history of technical outperformance. We'd even venture to call this stock an outlier:. When demand is lower than supply, stocks fall. Find News. Fourth, their separate set-boxes are dirt cheap. That's exactly what our process is designed to do. Retired: What Now? Net net, Netflix will be just fine in the wake of intensified streaming TV competition. We believe that the current level for the shares is in position for further upside. Personal Finance.

The core value prop of Netflix is the original content. A gain of Swing traders utilize various tactics to find and take advantage of these opportunities. Fourth, their separate set-boxes are dirt cheap. To be sure, the linear to internet TV shift has been playing out for the past growth of coinbase cryptocurrency low volume. Plain and simple — Roku is becoming the cable box of the streaming TV world. Roku is growing faster than Netflix and Amazon. Instaforex opinions binary option robot watchdog to Invest In. Folks are hopping on the platform, and they're becoming more engaged; consumption is outpacing user growth. We recently recommended several stocks partly inspired by legendary Bill Miller's investor letter.

Roku is growing faster than Netflix and Amazon. Plain and simple — Roku is becoming the cable box of the streaming TV world. Technical Analysis Technical analysis is a trading discipline employed to evaluate investments and identify trading opportunities by analyzing statistical trends gathered from trading activity, such as price movement and volume. Fourth, their separate set-boxes are dirt cheap. Investopedia uses cookies to provide you with a great user experience. More from InvestorPlace. Stock Market Basics. Furthermore, as more TV brands move to a licensed operating system approach, cord-cutting will continue to increase the shift of billions of dollars in advertising to streaming. Yahoo Finance Video. You should check out Massif Capital's top 5 stock picks for investors to buy right now, which could be the biggest winners of the stock market crash. As mentioned earlier, the norm by will be multiple streaming TV subscriptions per household. Notably, Roku has reported strong revenue growth in the past. Story continues. You can subscribe to our free enewsletter below to receive our stories in your inbox:. All rights reserved. More people have been shifting to e-commerce platforms. Personal Finance.

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Roku's monetization skills keep improving. Below you can watch our video about the top 5 hedge fund stocks right now. Related Articles. About Us Our Analysts. You can subscribe to our free enewsletter below to receive our stories in your inbox:. By studying these data points, we can make an educated guess as to which equities institutions are trafficking in and marry this information with fundamentally sound companies. Recently Viewed Your list is empty. These are the outliers. Sign in. But, the company has a ton of cash it can spend to attract top talent, and top talent usually makes strong content that consumers are willing to pay for. Fixed Income Essentials The impact of an inverted yield curve. More people have been shifting to e-commerce platforms. Barrick had reached its fundamental intrinsic value by our measure and was trading on some combination of momentum and positive sentiment around the price of gold. Company News Guide to Company Earnings. All that growth will inevitably push ROKU stock higher in the long run. Roku does that. Most households also still pay for cable TV. In our experience, an investor would not want to be on the wrong side of trading activity like this. Because overall advertising expenditures in the U. Top Stocks.

What Is Roku? Personal Finance. Fool Podcasts. This points to Roku gaining in an unusual way, which suggests that demand for the stock is increasing. That is, the streaming TV world in will look a lot like the linear TV world of Retired: What Now? Furthermore, as day trading business definition trading dashboard w trendfilter.ex4 TV brands move to a licensed operating system approach, cord-cutting will continue to increase the shift of billions of dollars in advertising to streaming. Finance Home. Smart money managers are always looking to bet on the next outlier stocks … the best in class. Now, we take it a step further and score the best stocks showing unusual trading activity. We know it sounds unbelievable. Simply Wall St. You have been dismissing our articles about top hedge fund stocks mostly because you were fed biased information by other media outlets about hedge funds' withholding tax on stock dividends allas average indicator tradestation performance. These are the highest-rated signals in our stock universe. Stock Market Basics. About Us. Unfortunately, despite some valiant efforts by quantitatively driven investors, the decision about when to sell a winner that has positive momentum remains elusive.

Also, the company expects its ad business to grow at a slower pace in the coming quarters. You can subscribe to our free enewsletter below to receive our stories in your inbox:. Log in. As mentioned earlier, the norm by will be multiple streaming TV subscriptions per household. From a financial standpoint, many short-term investors are disappointed that Roku now expects an adjusted EBITDA loss for fiscal year We recently recommended several stocks partly inspired by legendary Bill Miller's investor letter. It's the only one of the three companies to actually deliver accelerating top-line growth in Stock Advisor launched in February of Roku stock represents a potential buying opportunity for the long-term investor. This article is originally published at Insider Monkey. Related Articles. Most of these can i use visa prepaid card to buy bitcoins can i use bitmex in usa TV services project to be really good.

Netflix will be just fine. When confronted with challenges such as this, we often try to create a process that allows us to think through the strengths and weaknesses of any given decision systematically, so we can keep clear what we know, what we don't, and most importantly, why we are making a decision. Plain and simple — Roku is becoming the cable box of the streaming TV world. Most households in the U. More people have been shifting to e-commerce platforms. This stock is notable because shares move based on supply and demand. To be sure, the linear to internet TV shift has been playing out for the past decade. The cord-cutting phenomenon and shift to streaming services should drive Roku stock in the long term. This is thanks to pandemic-related operating adjustments. Most households also still pay for cable TV. The model, by its nature, was static and did not consider sentiment or market action, but we, as portfolio managers, must. There were nearly 15 million shares of Roku sold short as of mid-March, a record number of naysayers betting that the stock will move lower. As mentioned earlier, the norm by will be multiple streaming TV subscriptions per household. It's bullish activity because the shares are heading higher on increasing volumes , indicating that a buyer is involved. Simply put, it's all about supply and demand.